Human beings consistently struggle with perfectionism — the idea that everything we do has to be right on the first try, or else we have failed.
Consciously, we know better. We realize that perfectionism causes more problems than it solves. Even so, creative professionals still have trouble putting “good enough” into practice.
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.
It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus.