If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.
If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.
Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we’re so excited to announce that we’ve also launched the State of Inbound EMEA report, focusing exclusively on the region.
With the data from both reports at our fingertips, we couldn’t help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?
Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we’re so excited to announce that we’ve also launched the State of Inbound EMEA report, focusing exclusively on the region.
With the data from both reports at our fingertips, we couldn’t help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?
We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications.
We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications.