Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

Dry January is Big Bucks for Booze Makers

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

Dry January is Big Bucks for Booze Makers

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.

3 Tips on Launching a Kickass Podcast, from My First Million Producers

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone.