![The Outlook for Digital Advertising Talent [Infographic]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/outlook-digital-agency-talent.png)
Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand.
These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it — gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
But many of us aren’t sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.
Today nearly a quarter of all K-12 schools in this country are private schools—that’s over 30,000 schools. With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment.
As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.
Marketing and ad agencies have a major talent retention problem on their hands.
According to a recent study from LinkedIn and 4A’s, there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015.
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.
In fact, I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.
While many people dread the sound of their morning alarm, an early start to the day could actually be the best thing for your writing.
To shed some light on this concept, the folks at Grammarly analyzed over one billion words corrected with the help of their writing app, and gathered some fascinating insights about how time of day impacts writing ability.
Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.
Have you ever had your mind blown by a little kid’s wisdom?
More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point — noting to my Dad, at age two, that my Mom “keeps the money in her purse” when I was told he couldn’t buy a toy I wanted.)
As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.
According to HubSpot’s annual State of Inbound report, 60% of marketers reported “blog content creation” as one of their top priorities — with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
