The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

What Is Digital Marketing?

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

How to Know if Your Agency is Running Profitably

Back in 2011, I launched into agency life full-time (and then some) after graduating from college. Despite working a crazy amount of hours, my tax return showed a personal income (including my share of business profits) of less than $20,000.

How to Know if Your Agency is Running Profitably

Back in 2011, I launched into agency life full-time (and then some) after graduating from college. Despite working a crazy amount of hours, my tax return showed a personal income (including my share of business profits) of less than $20,000.

How to Know if Your Agency is Running Profitably

Back in 2011, I launched into agency life full-time (and then some) after graduating from college. Despite working a crazy amount of hours, my tax return showed a personal income (including my share of business profits) of less than $20,000.

How to Know if Your Agency is Running Profitably

Back in 2011, I launched into agency life full-time (and then some) after graduating from college. Despite working a crazy amount of hours, my tax return showed a personal income (including my share of business profits) of less than $20,000.

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. 

When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. 

When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. 

When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.

8 Time Management Tips to Help You Hit Your Long-Term Deadlines

While intended to make life easier, sometimes putting together a to-do list can feel like a bigger undertaking than accomplishing the actual tasks at hand. This concept is referred to as the procrastination “doom loop” — a cycle of putting off tasks, feeling anxiety and guilt, and consequently working with lower productivity and efficiency due to these negative feelings.