How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.

How to Create a B2B SEO Strategy in 9 Steps

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

How to Create a B2B SEO Strategy in 9 Steps

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media.

The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media.

27 Copywriting Examples From Businesses With Incredible Copywriters

Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.

27 Copywriting Examples From Businesses With Incredible Copywriters

Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.

How to Create a B2B SEO Strategy in 9 Steps

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

How to Create a B2B SEO Strategy in 9 Steps

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

New Marketing Jobs That Could Focus on AI [Data + Examples]

Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.