I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.
I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.
I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.” I’d second guess every word I wrote, and of course, I was petrified of the inevitable rejection. Unfortunately, many creative folks feel the same: “If I’m not a veritable Shakespeare with the quill and ink, then I don’t stand a chance”.
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something.
But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.
Imagine yourself sitting across the table from a prospective client’s CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer’s dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?
