Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.
Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships.
Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.
Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships.
Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.
I’ll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.
I’ll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.
We understand: change is difficult in the nonprofit world.
Everything takes time, and many projects require approval from multiple levels of superiors. It may seem daunting to suggest a change of course. In the case of inbound marketing, though, the change is worth fighting for.
![A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]](http://cdn2.hubspot.net/hub/53/file-2571901373-jpeg/shortcut.jpeg)
We’re all aware that we spend a lot of time on social media these days. Many would even say we’re spending too much time — not stopping to smell the roses, so to speak. After all, the average American checks their Facebook, Twitter, and other social media accounts 17 times a day, which means at least once every waking hour.
But when browsing and posting on social is your job, it’s not like we can resolve to block Facebook during working hours.
We’re all aware that we spend a lot of time on social media these days. Many would even say we’re spending too much time — not stopping to smell the roses, so to speak. After all, the average American checks their Facebook, Twitter, and other social media accounts 17 times a day, which means at least once every waking hour.
But when browsing and posting on social is your job, it’s not like we can resolve to block Facebook during working hours.
We understand: change is difficult in the nonprofit world.
Everything takes time, and many projects require approval from multiple levels of superiors. It may seem daunting to suggest a change of course. In the case of inbound marketing, though, the change is worth fighting for.
![101 Marketing Ideas to Help You Generate More Business [Free Ebook]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/101_Marketing_Ideas.jpg)
Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.
By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.
