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Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.
By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.
Every day, 112.4 billion business emails fly around the world. That’s 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don’t need their attention so they can focus on messages and tasks that do.
Every day, 112.4 billion business emails fly around the world. That’s 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don’t need their attention so they can focus on messages and tasks that do.
Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership?
Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership?
No matter what they say, people do judge emails by their subject lines.
In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.
No matter what they say, people do judge emails by their subject lines.
In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.
The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.
But it’s not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. And there’s nothing worse than simply not being able to write — especially when the pressure of a deadline is looming over your head.
The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.
But it’s not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust of your writing skills at one point or another. And there’s nothing worse than simply not being able to write — especially when the pressure of a deadline is looming over your head.
Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)
