6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
You know what’s really difficult?
Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab your favorite copywriter and ask them.
It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does.
You know what’s really difficult?
Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab your favorite copywriter and ask them.
It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does.
These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.
However, you’ll find that some posts are simply unavoidable — who could forget “The Dress” debate of 2015?
These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.
However, you’ll find that some posts are simply unavoidable — who could forget “The Dress” debate of 2015?
These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.
However, you’ll find that some posts are simply unavoidable — who could forget “The Dress” debate of 2015?
When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will understandably want to make an impact in their new position. They’ll want to surround themselves with people they know and trust — and the agency they know and trust may not be the incumbent — you.
When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will understandably want to make an impact in their new position. They’ll want to surround themselves with people they know and trust — and the agency they know and trust may not be the incumbent — you.
