No matter what they say, people do judge emails by their subject lines.
In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.
The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.
But it’s not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. And there’s nothing worse than simply not being able to write — especially when the pressure of a deadline is looming over your head.
The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.
But it’s not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust of your writing skills at one point or another. And there’s nothing worse than simply not being able to write — especially when the pressure of a deadline is looming over your head.
Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)
Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google’s copious algorithm updates.
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google’s copious algorithm updates.
![The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]](http://cdn2.hubspot.net/hubfs/53/social-media-image-sizes-dimensions.jpeg)
Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.
Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.
Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.
Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.
Every agency professional knows that sinking feeling — you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don’t understand where it all went wrong. Your agency has a lot to offer, so why aren’t any of your prospects taking the bait?
