What if we are approaching agency new business all wrong?
We marketers help our clients generate awareness and new sales every day, so when it comes to driving new business for ourselves, no wonder we apply what we know best.
What if we are approaching agency new business all wrong?
We marketers help our clients generate awareness and new sales every day, so when it comes to driving new business for ourselves, no wonder we apply what we know best.
Riddle me this: Why do people buy quarter-inch drill bits?
While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
“They don’t want quarter-inch bits. They want quarter-inch holes,” he explains.
Riddle me this: Why do people buy quarter-inch drill bits?
While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
“They don’t want quarter-inch bits. They want quarter-inch holes,” he explains.
Riddle me this: Why do people buy quarter-inch drill bits?
While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
“They don’t want quarter-inch bits. They want quarter-inch holes,” he explains.
![What Does the Future of Facebook Advertising Look Like? [New Data]](http://cdn2.hubspot.net/hubfs/53/facebook-advertising-2.jpg)
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.
Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.
Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.
Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.
Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.
A firm handshake, a friendly tone of voice, a patient nod — all of these things can help make your client feel comfortable and understood in a face-to-face setting.
But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges?
