9 Strategies for Improving Lead Quality From B2B PPC Campaigns


You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns


You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

Why Your School Needs More Than an “Apply Now” Button [New Ebook]

Large purchases require a lot of consideration from buyersand for prospective parents and students, choosing a school is no different.

Modern Consumer Behavior in an Omni-Channel World [Infographic]

There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers.

Why Your School Needs More Than an “Apply Now” Button [New Ebook]

Large purchases require a lot of consideration from buyersand for prospective parents and students, choosing a school is no different.