Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.
Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.
Back in 2011, Marc Andreessen announced in a seminal WSJ essay that “software is eating the world.” Five years later, his thesis was right — software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.
This change has been fueled by technology: It’s now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet, the potential customer base for SaaS companies is vast.
Back in 2011, Marc Andreessen announced in a seminal WSJ essay that “software is eating the world.” Five years later, his thesis was right — software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.
This change has been fueled by technology: It’s now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet, the potential customer base for SaaS companies is vast.
Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions.
It would be nothing short of a game changer for your business, right?
Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions.
It would be nothing short of a game changer for your business, right?
When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.
But what about the principles behind your campaigns? When you’re planning and doing all of these marketing activities, what motivates your decisions?
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.
In fact, I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.
What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer’s cycle? What kind of content is important to them?
What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer’s cycle? What kind of content is important to them?
