6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
Marketers considering ads always ask me the same thing: “How much should I spend?”
It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”
If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.
Marketers considering ads always ask me the same thing: “How much should I spend?”
It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”
If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.
Marketers considering ads always ask me the same thing: “How much should I spend?”
It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”
If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.
It’s no secret that the way people buy has fundamentally changed over the years.
These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.
It’s no secret that the way people buy has fundamentally changed over the years.
These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.
It’s no secret that the way people buy has fundamentally changed over the years.
These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.
It’s no secret that the way people buy has fundamentally changed over the years.
These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.
Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.
But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.
Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.
But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.
