For B2B tech marketers, it’s crucial to understand the real value of the technology you’re promoting – whether it’s a simple consumer product or a complicated enterprise service.
For B2B tech marketers, it’s crucial to understand the real value of the technology you’re promoting – whether it’s a simple consumer product or a complicated enterprise service.
B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.
Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.
How do you keep up? One good answer is crowdsourcing.
As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.
By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.
When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.
So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:
After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience.
Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. The reader experience will be enhanced by the fact that it is automatically loaded and readied in the app itself, rather than the user having to wait for content to load.
Gaining access to information on how to participate in this program has been previously hush-hush from what I could tell, So I set out to find some answers.
Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.
There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless.
It can be frustrating at times to try to cut through the noise with this much content being published. While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style?
If you’re struggling to figure out “what’s next,” you might want to explore the idea of hosting your own live internet radio show.
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