Posts Tagged "design"

How Redesigning HubSpot’s Website Doubled Conversion Rates

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of data.

We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.

How Redesigning HubSpot.com Doubled Conversion Rates

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data.

We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.

How Redesigning HubSpot’s Website Doubled Conversion Rates

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of data.

We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.

How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]

Before you jump into a website redesign project, start with a little inspiration.

Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re seriously considering a website redesign, you might not be ready to get into the nitty gritty of the process right away.

The Do’s and Don’ts of Infographic Typography [Free Guide]

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here.

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective.

14 of the Best Brands on Instagram Right Now

For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.

In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn’t Ignore It

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn’t Ignore It

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

How Growth-Driven Design Impacts Your Sales Process (And Why You Shouldn’t Ignore It)

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

63 Web Design Terms Every Marketer Should Know

When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language.

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