![How to Design and Validate CRO Experiments [Free Template + Calculator]](http://cdn2.hubspot.net/hubfs/53/CRO_Statistical_Significance_Calculator.jpg)
Creating new content on a regular basis isn’t always easy — especially when you’re on a small team. That’s why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.
In the last century, the world saw a massive revolution of innovation.
Creating new content on a regular basis isn’t always easy — especially when you’re on a small team. That’s why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.
Trying to go viral? It seems like everyone is these days.
That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.
One of my favorite things about working remotely — which I do a few times a month — is the freedom to get comfortable. When I work from home, I’m usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. (Sound familiar to anyone?)
In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.
Alinea is an experience.
![How to Write a Press Release [Free Press Release Template + Example]](http://cdn2.hubspot.net/hub/53/file-2262683076-png/00-Blog_Thinkstock_Images/newspapers---Copy-1.png)
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.
You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes.
I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.
![14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/Marketers_Make_Great_Advertisers.jpg)
At last year’s INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it.
While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see — as it turns out, inbound marketers are really good advertisers.
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.
