Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts.
So how do you get a job in marketing?
![From Cubicles to Coworking Spaces: What's Your Company's Ideal Workspace? [Infographic]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/Ideal_Workspace.jpg)
Workplace design is a hot topic today. People argue passionately for and against open offices, cubicles, coworking spaces, and even remote arrangements. But what office setup is the best? The truth is, that depends on who’s working there.
Research shows that three out of four American workers are not in optimal workplace environments, and it impacts their performance.
Remember when Instagram first started allowing users to post videos back in 2013?
The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine.
For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless.
There’s no one-size-fits-all approach to being productive, and there certainly isn’t a finish that guarantees we’ll get it right every time. Productivity is something we’ll have to continue working on for the rest of our lives.
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences.
![6 Workplace Rules That Drive People Crazy [Infographic]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/annoying-workplace-rules.jpg)
Depending on the size, management style, and overall culture of the company you work at, you may have to deal with some workplace rules that can leave you feeling a bit frazzled.
Of course, codifying rules is often necessary for helping to keep everyone focused on the same goals — especially as a company grows larger.
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate optimization (CRO) tests.
User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).
