More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails.
However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you’re overloading your audience or failing to target them with sufficiently relevant content.
You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails.
However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you’re overloading your audience or failing to target them with sufficiently relevant content.
