Consumer sentiment for a brand is like a fire. During the good times, it’s a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it’s the flickering flame of a candle, barely shining through the darkness. And during the really bad times, the fire is roaring once again … but only because everything is burning to the ground.
Every year for the last eight years, we’ve published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.
As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted.
For many companies, there are few things as important as developing and maintaining a culture that attracts and retains their employees. When coworkers get to know each other as people, they’ll be able to communicate better, trust each other more, and work better together.
Sometimes, though, some structured activities can help coax people out of their shells and help break the ice at work.
Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.
Ever wanted to become a master at Excel? Or learn how to negotiate effectively? What about coding, or become a better writer, or learning how to edit photos?
Thanks to the internet, where there’s a will, there’s a way.
There’s a whole lot you can teach yourself these days — especially if you have access to an internet connection.
Want to become more emotionally intelligent? Then you need to learn to control your negative emotions.
Even the most mild-mannered among us experience conflict every once in a while, whether it’s with co-workers, friends, family, or even strangers. And most of the time, we simply don’t have control over what happens, and/or how our peers react.
We all know that person. The one who runs tons of projects at work, hangs out with family, preserves personal relationships, gets to the gym daily, and still manages to have time to open up that at home brew kit.
Would you believe me if I told you that these hyper-productive individuals aren’t actually working 10X more hours?
In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind. And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources.
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
