Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it’s clear the app is here to stay — and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)
But a huge part of Snapchat’s appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds.
Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it’s clear the app is here to stay — and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)
But a huge part of Snapchat’s appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds.
Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.
Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.
Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.
Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.
Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.
Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)
Events are some of the biggest opportunities in media today. Just take a look at companies like O’Reilly and FastCompany that thrive on their abilities to unite crowds together. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams.
