Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them. At least, this was the success formula for metallic temporary tattoo company Flash Tattoos when they solidified a collaboration with Beyoncé.
It was snowing. A lot. Boston was in the midst of a blizzard — the biggest one in recorded history.
Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive … but what?
This year, you’ll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and … well, you get the point.
Think about it: If you work 40 hours a week, 52 weeks a year, that’s over 2,000 hours a year spent with the same people — give or take a vacation or two, of course. That’s a ton of time, and can often lead to a ton of silent (or not so silent) frustrations.
My second job out of college was with an incredible startup political agency called the Glover Park Group. It’s now a much larger and more successful agency, but at the time it was just a tiny company with a huge vision.
I got the job because a woman my mother used to babysit for growing up was friends with one of the partners of the firm in New York.
Your school’s blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts.
Looking for talented new folks to join your team? Nowadays, it’s tough going out there for organizations that are trying to hire. In many cases, companies find themselves spending a whole lot of time and money on recruiting, while not getting quite the results they were looking for.
If your team is on the lookout for new talent, there are a few things you’ll want to consider.
Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Sure, we all think it works out just fine to simply skim the resume 4 minutes before the candidate arrives and wing it, but I am willing to bet my hat that your lack of respect for the process has cost you some key talent.
Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.
These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?”
When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”
We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.
The problem is, it can be hard to actually create these visuals — especially when you’re a small marketing team with too much to do and no designer on hand.
