There are a lot of things I used to buy in person that I now buy online. I wouldn’t call myself lazy, but it’s just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.
And I’m not alone. Whether it’s because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.
The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. The reason why is clear: email remains one of the most direct ways to engage audiences. Research from VentureBeat shows that email marketing delivers the highest ROI of all marketing channels.
Technology never stops changing — and that means marketers shouldn’t either. Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends.
But what if today’s marketers aren’t keeping pace with the skills they need to do their jobs well? Or what if the skills that marketing departments are hiring for aren’t actually the skills listed in marketers’ LinkedIn profiles?
Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you’ll need some great imagery to complete your landing page. After all, a picture says a thousand words.
But what if you need to get a great image and you don’t have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!
We’ve all fallen victim to a boring presentation at one point or another.
You know what I’m talking about … where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there’s some weird stuff going on with the color scheme. Presentations like that are boring, and chances are, you’ll walk out of the room without remembering a thing.
When I first got started blogging, I would get really hyped up when people shared my posts on social media. “Look! People are tweeting out my blog post!” I’d tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five.
And then, something happened. One of my blog posts totally blew up on social compared to my average post. I’m talking over 20X the number of social shares I normally got on a post.
It’s every event marketer’s dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event’s hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation.
But that seems like an incredible feat to accomplish when you’ve got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?
This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.
Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for the changing nature of the European sales model in the early 19th century?
According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians.
But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)
