When you first start out in your career, growth seems straightforward. You do great work, and then you get promoted to the next level. Simple as that.
But as you start to progress up the ladder, figuring out how to get to the next level in your career becomes more complicated.
If you’re an ambitious leader looking to progress to the next stage, what should you be doing?
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Motivation is crucial in any professional environment. Trouble is, staying motivated is often easier said than done.
When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.
We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t seem to get past these fears.
I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy.
While it depresses me they don’t understand my Saved by the Bell references, their ideas and achievements are truly remarkable.
Ah, the perennial desire to be more productive.
For better or for worse, we’re always looking for new ways to do more, and do it faster. What can we knock off the day’s to-do list during our commute? What music should we listen to at work to make us work smarter? What foods should we eat to stimulate brain activity?
If a picture really does “speak 1,000 words,” then what does your profile photo say about you?
Before you go uploading any old photo online to serve as a representation of yourself, it’s important that you put some thought into the selection process.
Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?
From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master.
But the great thing about inbound marketing is that it pays off over time.
Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message.
Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.
With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
So you’ve just invested time, money, and a lot of faith in a new publishing app. If all goes as planned, it’ll increase content consumption, give you a new channel for advertisers, and build loyalty among your readers. But what about getting people to use it in the first place? Just because you build it, doesn’t mean they will come.
