All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don’t believe us? Let’s look at some recent studies.
Shareaholic research shows social media now drives more traffic to its publishers’ websites than search, and that Facebook dwarfs all other networks. According to Shareaholic’s latest report, Facebook now drives 25% of all traffic to its publishers’ websites.
Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news.
Does your organization have a social media presence? If not, you’re not reaching anywhere near as many potential customers as you could be. Did you know that nearly 75% of online adults use social networking sites?
Whether you’re a seasoned social media expert or you’re just beginning your social media efforts, it’s important to stay on top of it in order to drive results. Check out these four ways to diversify your social media efforts and kick-start results.
I’ve always had a love affair going on with data. Any campaigns that I’ve worked on in the past have revolved heavily around number crunching and analysis.
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our “winning formula” is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement.
Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you’re improving over time.
But it doesn’t make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.
Over the years, Facebook has done a really great job of proving its ability to really understand its audience.
You know, like that time Facebook enabled GIFs? Or what about that time when it gave us more control over what we see in our News Feeds? (You get me, Mark Zuckerberg. You really get me.)
Your lunch break should be a sacred time. A time when you can step away from your almighty computer and pay homage to the holy pantheon of delicious lunch foods.
When I’m walking around the city and I have to cross the street, I do this thing where I start looking both ways before I’ve reached the intersection. If there are no cars coming at that moment, I like to run across the street immediately instead of waiting to reach the intersection — otherwise a bunch of cars will probably be there by the time I get to the crossing signal.
Some people call that jaywalking. Law enforcement, for instance.
I call it efficiency.
68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. The top three reasons that people gave for abandoning their carts were unexpected shipping costs, having to create a new user account, and not being ready to buy yet.
The waters of the publishing industry have been turbulent at best over the past few years. First, media companies had to find a way to connect with readers online amidst the onslaught of free content produced each day.
Every company deals with employee turnover. Even in a healthy economic climate, it’s inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company.
But there’s a difference between healthy and unhealthy employee turnover. You want your best hires to stay and grow their careers at your company — and if they’re leaving, you need to find out why.
