My relationship with office temperatures can best be described through the following Katy Perry lyrics: “You’re hot, then you’re cold. You’re yes, then you’re no. You’re in, then you’re out. You’re up, then you’re down …”
Is the sentiment familiar? More often than not, getting your office to a “perfect” temperature — one that everyone can agree upon — can feel like an uphill battle. When Jane is cold, Steve is hot, and then there’s Karen feeling perfectly content.
What do the most successful pitches on ABC’s hit television show Shark Tank look like? When it comes to landing a deal with the investors on the show, the entrepreneurs in some industries have it easier than others.
For example, a whopping 85% of successful pitches are products, while only 11% are service-based and 4% are both a product and a service.
Have you ever met someone who looked like they belonged in another decade?
Maybe they couldn’t find it in their heart to let go of that awful pair of acid wash jeans, or perhaps they missed the memo that their collection of Zubaz pants should have been retired once the 80s ended. (Stop. It’s no longer “hammer time.”.)
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. But they can’t ignore this, as people are increasingly turning to their mobile devices to consume content.
Consider this: Elite Daily saw a 61% drop in desktop traffic between January 2014 and June 2015, said Nicole Goksel, vice president of revenue operations, at the Digital Publishing Innovation Summit.
Rory Brown, chief content officer at Bleacher Report, said at the same conference that he has seen points in time where 90% of the site’s traffic came from mobile devices.
Do you ever find yourself struggling to feel motivated at work? Perhaps you’re bored or tired. Or maybe you just don’t see the point in what you’re doing.
It can be really hard to focus and get your work done — let alone do it well — when you’re feeling unmotivated. Luckily, though, there are things you can do about it.
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision — but these two considerations are not always relevant to people in B2B marketing.
A company trying to reach decision-makers at another company requires a different mindset and strategy.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
First impressions are powerful — and they’re not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.)
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
“Hi, how are you today?”
“I’m great, and you?”
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis.
But with blogging’s challenges come its many benefits, often in the form of traffic, leads, loyal fans, and — eventually — customers. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular.
