Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you.
Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization.
Seems simple right? I wish. It takes time — and time is something most fast-growth companies don’t have. You need to build the right content marketing team, right now.
When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?
Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It’s spread across 15 different emails in your (already overcrowded) inbox, or across 20 tweet replies from people of varied reputability.
Ever wish you could unsend an email? I have. I can’t tell you how many times I’ve hit “Send” only to discover a silly spelling or grammar mistake.
Well, I have some good news for you. If you use Gmail, now you can unsend emails up to 30 seconds after you hit “Send.”
Ever feel like you’re writing and creating the same kinds of stuff over and over and over again?
Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn’t already know. It’s hard to stay inspired, too.
With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.
It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And a result, he’s amassed a net worth of over $5 billion and become one of today’s most ambitious and audacious entrepreneurs.
Many people compare Elon Musk to Steve Jobs given his strong will, stubbornness, arrogance, and unmatched marketing skills, but in his new biography of Musk, veteran tech journalist Ashlee Vance says the better comparison just might be Thomas Edison.
At work, some terrible situations are easier to get out of than others.
That important project your boss dumps on you last minute? You probably can’t wiggle your way out of that one.
But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps?
What makes a college logo great?
Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years? Did it resonate with you and your classmates?
Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. As annoying as the term may be by now, the fact is the phenomenon is here to stay—this in spite of blog after blog giving tips on how to beat the fear.
