“We’re different, there’s no-one else like us in the marketplace.”
“As soon as people use our product, they’ll want to buy.”
“Our product is so good it sells itself.”
When you’re a marketer who works closely with companies in the SaaS/cloud technology space, you get used to hearing these phrases. Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs.
These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it’s much shorter and more transactional than traditional software sales, customers are ready to buy ‘off the page’ without the involvement of a salesperson, they just want to test out the product and then get started.
The result of this thinking is the ubiquity of the FREE TRIAL button.
“We’re different, there’s no-one else like us in the marketplace.”
“As soon as people use our product, they’ll want to buy.”
“Our product is so good it sells itself.”
When you’re a marketer who works closely with companies in the SaaS/cloud technology space, you get used to hearing these phrases. Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs.
These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it’s much shorter and more transactional than traditional software sales, customers are ready to buy ‘off the page’ without the involvement of a salesperson, they just want to test out the product and then get started.
The result of this thinking is the ubiquity of the FREE TRIAL button.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
People say the best things in life are free. They also say, however, that there’s no such thing as a free lunch.
So who’s right?
An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right?
When it comes time to assess your marketing efforts, it’s not uncommon for you to run into a ton of questions.
How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives?
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
The internet can seem like a cruel place some days. Unkind comments and Twitter spats are common, and publications are known to use a person’s most embarassing moment as a driver for clicks and views.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.
Preparing to run an event can sometimes feel like you’re sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials … and so on and so forth. There’s no denying that organizing the logistics of an event is a ton of work.
But checking all the logistical boxes ahead of your event is only part of the battle.
It’s 2015 and SEO hasn’t gotten any easier for digital marketers. With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s no surprise that the search engine optimization aspect of digital marketing is constantly changing.
This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let’s face it– they just don’t work anymore!
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one “best” marketing campaign of all time — which is why there are 12 in this post instead.
Why are these 12 marketing campaigns some of the best of all time?
