In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it’d often make him physically sick.
Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program — an educational course aimed at helping individuals improve their communication skills and better influence outcomes. And since then, he can’t stop talking.
Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?
Most of you probably already associate with either the “Type A” or the “Type B” personality. Or, perhaps you associate with both in different contexts — like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.
Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year.
But does all this video really help marketers succeed?
Are you pro-semi-colon? Does the word “irregardless” make you cringe? Do you silently (or not-so-silently) correct your friends’ and family’s grammar mistakes on a regular basis?
If you answered “yes” to any of these questions, chances are you’re a grammar nerd. It’s cool — a lot of us are, too. Actually, it turns out there are quite a few of you out there.
Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value. As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future.
While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it’s important to remember that SlideShare marketing is both an art and a science.
The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.
We’ve all had it happen before.
You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website.
And then … crickets. No one downloads it.
