As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated, and content will increasingly come from a customer’s peers. Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.
The big question is: How does a company acquire brand evangelists? Here, we’ll discuss how much an authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – not to mention form long-lasting brand-customer relationships built on a solid foundation of trust. Here are 11 key tips to help improve the way your brand communicates with consumers.
Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.
And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.
Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products.
Love learning about business and how some of today’s most successful entrepreneurs and companies are operating?
Business podcasts serve as a great way to stay informed (and inspired).
All you need is your smartphone and a pair of headphones to tune in to everything from one-on-one interviews with today’s top leaders to recaps of the day’s most pressing business news.
Please raise your hand if you’ve ever felt personally victimized by PowerPoint.
When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It’s daunting enough to creating a 10-slide deck to report your monthly marketing metrics — never mind putting together a PowerPoint that could be seen by the more than 60 million unique visitors on SlideShare each month.
Crafting a website that generates lots of attendees for an event takes imagination and some good old-fashioned common sense. You want potential attendees to be so inspired and excited to come that they’ll move heaven and earth to get there. Here are the 13 key ingredients that an event website must have to do just that:
Over a million subscribers. Five hundred thousand followers on social media. Oprah’s favorite newsletter.
These things didn’t seem like an achievable reality when Danielle Weisberg and Carly Zakin quit their jobs at NBC News to start theSkimm. With only two months of savings and zero experience starting a business, they weren’t sure what was in store for their startup.
Do you want the bad news or the good news first?
Let’s start with the bad: Email marketing databases naturally degrade by about 22.5% every year.
Whether your contacts switch companies, decide to purge an old address they don’t use anymore, or simply opt-out of your email communication, they’re gone … and they might not be coming back.
So, it turns out that Hollywood screenwriters have quite a lot in common with professional marketers.
First of all, there are thousands (if not millions) of both of them, all trying to make a living through forging a connection with an audience. Both the screenwriter and marketers’ job is to connect with a particular audience in order to increase sales, whether it’s box office tickets or machine parts, their jobs are very similar.
According to a study by Hearts and Wallets, there is a significant gap in trust between consumers and financial institutions.
In fact, only one in five investors reported that they actually trust their financial advisor.
While it’s easy for personality and passion to get lost in financial jargon and disclaimers, it’s clear that advisors need to refocus their approach if they want to attract and keep clients.
