In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials.
She knew nothing about publishing or marketing a book. All she knew was she had to do something different. The typical publishing and marketing playbook for books wouldn’t work for her target audience — they weren’t the “sit down to read for long periods of time” type.
Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.
This blog post will tell you exactly why.
When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could make one from scratch.
Those fast solutions will be satisfying in the short run, but you’ll get more out of making your own dinner. You’ll be more careful with ingredients. You’ll be able to make it exactly how you like it (one quarter pepperoni, one third green peppers, and the rest extra cheese? It’s up to you). And you’ll gain the experience of making something out of nothing.
The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect.
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check … and somehow, your resume still goes out with your name as Corey Ridon from HubStop. It’s anxiety-inducing, is what it is.
So, I did what I do when I’m anxious. I made a list about all the little stuff you need to do when you’re writing and editing a resume.
Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Because you have quite a few other tasks to complete in between, reducing friction in the buying process can be difficult. Yes, selling is your main goal, but you want those customers to come back, right? Return customers don’t always come back on their own. They need a little prodding, which is why you have to use the time you have to gather as much information as you can.
As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise — it has the potential to increase a post’s traffic by 500%. So how do you write a headline that drives that kind of results for you?
Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares.
Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage.
What’s the Google Garage, you ask? It’s a “commons where Googlers can come together from across the company and learn, create, and make,” says program manager Mamie Rheingold.
Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you.
Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z. Do you see one you’ve heard lately on this list?
Do you know how your content marketing team stacks up? It’s incredibly useful to have an idea of what other content marketers are up to and how they’re doing. Not only will it give you a feel for the performance level other content teams are achieving, but it’ll also help you find and fix gaps in your own team’s processes and performance.
In the ever-evolving world of content marketing, staying on top of statistics, benchmarks, and trends is especially important.
“Find a job,” they said. “It’ll be easy,” they said.
Ahh, if only. For most of us, though, finding a job is pretty darn difficult — especially one we’re passionate about.
It doesn’t help that competition is on a global scale. Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook.
