It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.
This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.”
As you may have seen, we shared some exciting news this morning: More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately.
So we got 15,000 ping-pong balls and decided to have some fun.
As you may have seen, we shared some exciting news this morning: More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately.
So we got 15,000 ping-pong balls and decided to have some fun.
The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Big data is beginning to reach a catalyst point, at which its use and its profitability are growing parallel –– and at exponential rates. Yet, with all of our modern day technologies and innovations, one very real concern still weighs heavily on the mind of most consumers: security.
Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe. It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)
But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended outcome. From there, it’s up to us to put them together.
Blogging every day clarifies my thoughts — it helps me notice things. It’s one of the most important practices of my profession.” – Seth Godin [Click to Tweet]
Seth Godin is a busy guy.
He’s considered to be one of the best marketers on the planet. He’s an entrepreneur, speaker, and author of over 20 books. Oh, and he still finds the time to blog every single day.
“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk.
He couldn’t be more right.
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?
There’s a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?
Compelling readers to actually read the article is an art form in and of itself — and if you don’t do it well, then you’re denying yourself potential promoters, subscribers, leads, and even paying customers.
My decision to attend a conference usually comes down to one thing: The agenda.
(Unless it’s somewhere warm. When there’s sun and sand I care way less about agendas.)
The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I’m very pleased to share that as of today, that light version got some meat on its bones. If you’ve been waiting to see some more session-level or speaker details before registering, head on over to the INBOUND site and peruse the session list now.
