I started my content journey the same way many other marketers do: Trying to “go viral.”
Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).
Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.
We have a 9 a.m. meeting? Yikes! Hold on — let me just click around the internet like a maniac to find something for the morning tweet.
Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.
I once made a really big hiring mistake.
After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst.
After a discussion with my supervisor, we agreed that it was in the best interest of everyone to not move forward with the internship.
Most business school conversations over beers end with a hangover — Neil Blumenthal’s ended with a billion dollar business.
If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. In reality, the brand is a product of years of blood, sweat, and of course, a few beers.
What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common?
Believe it or not, they are all products of the 90s.
While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.)
One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows can be a helpful addition for any industry, but especially for higher education.
The college admissions process is a perfect use case for automated workflows, as they can be used to move a potential student along the buyer’s journey to an end goal – in this case, to apply to your institution.
Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut, it can be hard to come up with new ideas for what to publish.
Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter “formulas” you can follow.
Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte … ever use one of those?
Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers — which is why live streaming on mobile apps is becoming more and more popular.
The finance industry is just one of those industries that’s REALLY difficult to work in as a marketer. You can’t be creative nor imaginative. Your hands are always tied. There’s simply no place for inbound marketing. … Right?
Wrong, wrong, WRONG!
