If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
Let’s say you have an amazing new product — you’ve created a software that recommends the perfect pizza toppings for your personality, and you’re excited to share your business with the world.
Spend any amount of time searching the hashtag #PRFail on Twitter and you won’t struggle to find journalists lamenting about all of the bad PR pitches they received this week.
Spend any amount of time searching the hashtag #PRFail on Twitter and you won’t struggle to find journalists lamenting about all of the bad PR pitches they received this week.
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.
Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something’s profitability, many marketers look at ROI — or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it.
Women have been talking about the glass ceiling for years … but have you heard about the glass cliff?
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently.
Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.
Many founders make the same mistake in the early days of their companies — instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free.
