I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it.
Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.
It’s 2019, and you’re starting a business.
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
Something magical happens when a CMS meets a CRM. Everything grows better. That’s why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines.
Lead generation is an undoubtedly critical component to any marketing strategy — in fact, 85% of B2B marketers say lead generation is their most important content marketing goal.
Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform.
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
Fewer people read your blog posts than you think. More people read your headline than you think, too.
There’s a popular saying that goes, “Employees don’t quit their jobs, they quit their managers.”
