The 12 Types of Content Marketing in a Marketer’s Arsenal

When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.

These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?

More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life — influencing everything from exercise classes you take, to clothes you buy.

Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories.

Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories.

How to Write an Effective Communication Plan [+ Template]

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.

Free Download: Crisis Management Plan & Communication Templates

The Latest Changes to the Instagram API, Explained

You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “Tag a Business Partner” when you open a story feature. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained.

Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.

20 Content Marketing Examples That Stand Out in 2022

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples.

The 23 Best Google Chrome Extensions for SEO

The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy.