As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience.
An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue.
With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone.
Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows?
These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harness it in several ways.