In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy.
Despite its success, creating a video may seem daunting if ;your company has ;never done it before.
Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week.
Even if you don’t personally enjoy using Facebook, there’s no denying the fact that it remains the largest social media platform in the world.
With over2.8 billion monthly active users, anyone serious about marketing a business on social media needs to pay special attention to how they use Facebook.
As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019.
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.
The life of a business leader is all about juggling your priorities — and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies.
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.
Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure (SOP), and they help to routinize job functions.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
As someone who manages HubSpot’s learning technology, I’ve gone about buying software the wrong way at times. I’ve pushed ahead without the right technical partners, I’ve missed a contract auto-renewal deadline, and I’ve rolled out changes to my team without empathy for how it might affect their day-to-day.
Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening?
