Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
Fewer people read your blog posts than you think. More people read your headline than you think, too.
There’s a popular saying that goes, “Employees don’t quit their jobs, they quit their managers.”
There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help.
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%.
Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself.
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do?
Pop quiz: If you had to define product marketing right now, what would you say?
A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere … even on Google.
