Working in marketing can feel like you’re constantly playing catch up. With new trends and algorithms to keep up with, it can be hard to find consistent success with your strategies.
Setting up events on Facebook is a fairly straightforward process. To go from zero to a fully-operational event page can take minutes. It’s like a breath of fresh air to see that event go live on news feeds and mobile devices alike … unless that beautiful cover photo you picked out looks more like a fuzzy, blurry mess.
When I recently started a new project with a coworker with whom I don’t often work closely, I immediately noticed some differences in how we communicate.
When I recently started a new project with a coworker with whom I don’t often work closely, I immediately noticed some differences in how we communicate.
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing.
So, you’ve started a business: check. Hired a team: check. Have a steady workflow up and going: check and check. Stressed because you don’t know what the next step is for your business: check.
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes.
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.
In 2019, Instagram is an undeniably powerful marketing tool — in fact, it now has over one billion active users, making it one of the top social media platforms.
Traditional marketing vs. digital marketing shouldn’t be a controversial decision.
