How to Create a Profitable Amazon Marketing Strategy for 2023

Amazon marketing is essential for every business. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products.

The Ultimate Guide to Pinterest Analytics

What’s the best way to increase your reach on Pinterest?

Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]

Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities.

What Is a Marketing Consultant? A 1-Minute Rundown

Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment their employees’ efforts, not replace them.

Goals vs Objectives: The Simple Breakdown

Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy.

Build a Better Instagram: HubSpot’s Social Media Manager’s Hot Tips on Building Brand Awareness on Instagram

Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’.

The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate

2% and 18 minutes.

How to Implement a Brand Activation Strategy [+Examples]

Did you know that it takes 5 to 7 impressions for people to remember a brand? With branding, the goal is to continue making those positive impressions on an ongoing basis. One way to do that is through brand activations.

25 of the Best WordPress Plugins for Marketers (es-la)

Did you know there are over 56,000 WordPress plugins available today?

WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system.

From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website as speedy as possible and saving you time along the way, too.

But with so many options available, it’s tough to figure out the best ones to use.

How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income.