The Psychology Behind Viral Marketing Videos

In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.

The Psychology Behind Viral Marketing Videos

In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.

Micro Conversions: What They Are, Why They Matter & How to Track Them

As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.

Micro Conversions: What They Are, Why They Matter & How to Track Them

As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.

How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world.

How to Tell a Compelling Brand Story [Guide + Examples]

Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story.

What Is Twitter and How Does It Work?

Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.

HubSpot’s Guide to Becoming a Better Writer

When I was nine, I wrote a short story for my avid reader base … a.k.a. my mom and dad and dog, Maggie. It was about roller coasters and featured my best friend Abby, but that’s about all I remember from my first literary masterpiece.

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.