Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo.
Team black or team green?
Think of a really good print advertisement you’ve seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in.
It’s important to think of your resume like an advertisement to job recruiters. Writing a standout resume goes beyond the content you put in there — the format plays an important role, too.
Earlier today, members of Facebook’s staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections.
Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook.
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find.
