Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day.
To do this, they’re focusing on things like localization, page authority, click-through rate, and even searches that come from voice assistants like Amazon Alexa and Google Assistant.
Update on March 28, 2018, 9:08 AM EST: Reports from Politico indicate that Mark Zuckerberg is expected to testify before the House Energy and Commerce Committee, “according to a person familiar with the matter.” The appearance is predicted to take place on April 12, though Committee spokeswoman Elena Hernandez has said that the hearing date is not yet confirmed.
According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Congress amid growing concerns over user privacy.
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.
For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.