Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.
Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.
Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets.
In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for.
In the midst and aftermath of last week’s Congressional hearings with Mark Zuckerberg, people have been questioning the preparedness of those involved.
Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets.
Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets.
By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media.
As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared on social media than other types.
In other words, people like to be shown, not told — and in turn, they share.
Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed.
Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach more than ever before.
Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach more than ever before.
