The marketing spoof is one of the best and worst institutions in our industry.
Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied far and wide over the last decade, there may be more fake “Mac vs. PC” ads than real ones.
My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he would start writing it at 6 AM … that day. And the craziest part of all was that he always got A’s. I couldn’t never grasp how he could do something in a few hours that took me a full school week to do.
Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps.
The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site.
Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of legend.
There’s really nothing like a truly spectacular lunar event.
There’s really nothing like a truly spectacular lunar event.
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
