How to Create a Pivot Table in Excel: A Step-by-Step Tutorial

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets.

Unriddled: “Alexa, Make a Donation,” and More Tech News You Need

Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know.

Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

You might assume young people don’t hear what you have to say, but they do — they just choose not to listen. Because a filter isn’t just for Instagram. The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages.

5 Dos and Don’ts When Making a SMART Goal [+ Examples]

When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed.

Facebook Is Rolling out New Background Information Tools for News Feed Content

Facebook announced today that it will be rolling out new features to provide greater context around stories that appear in the News Feed.

Instagram Has Limited (or Cut off) API Data Available to Developers. Here’s What That Means.

Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others — without warning.

31% of Tech Workers Say They Would #DeleteFacebook [New Data]

If you work in tech and haven’t yet downloaded the app Blind — well, you’re missing out.

16 of the Best Shopify Stores to Inspire Your Own

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s.

How to Create an SEO Strategy for 2024 [Template Included]

Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.

10 Facebook Cover Photo Size & Design Best Practices [Templates]

When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo.