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Around here, we’re not exactly shy about our nerdiness.
We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results — always keeping in mind what they mean for marketers.
In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale.
Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers.
So why aren’t you using it yet?
If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound to say, especially in a 280 character Tweet. Crafting one often leaves us staring blankly at that little blinking cursor, hoping for a way to rephrase the Tweet to let up some characters for an image, a link, or that ever-essential hashtag.
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.
Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet.
A tweet is short, sweet, and to the point.
