As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.)
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.
When you’re looking for a job, you should expect to be Googled.
When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled.
When you send a guest contributor pitch to a blog you admire, you should expect to be Googled.
When you’re looking for a job, you should expect to be Googled.
When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled.
When you send a guest contributor pitch to a blog you admire, you should expect to be Googled.
When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.”
So, what does that mean in the context of marketing?
It could carry any number of meanings, really. It could be an excerpt from a larger piece of content in the form of a blog post. It could be a fragment from an ebook used as marketing copy. Or, it could pertain to search engine results.
When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.”
So, what does that mean in the context of marketing?
It could carry any number of meanings, really. It could be an excerpt from a larger piece of content in the form of a blog post. It could be a fragment from an ebook used as marketing copy. Or, it could pertain to search engine results.
I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies.
A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought:
I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies.
A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought:
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product.
When we talk about conversion, we’re essentially talking about an exchange.
Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. At the end of the day, it’s still a transaction.
But now — 11 years after HubSpot first came into existence — these transactions are starting to become diversified, and so are the reasons why we have them.
