As any inbound certified member of our community knows, setting SMART goals (that’s Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.
Aligning these goals is what keeps marketing and sales teams in lock-step.
As any inbound certified member of our community knows, setting SMART goals (that’s Specific, Measurable, Achievable, Measureable, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.
Aligning these goals is what keeps marketing and sales teams in lock-step.
It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.
When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? Was our social media strategy as built out?
It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.
When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? Was our social media strategy as built out?
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check … and yet, somehow, your resume still goes out with your name as Corey Wainwrite from HubStop. It’s anxiety-inducing.
So, I did what I do when I’m anxious. I made a list about all the little stuff you need to do when you’re writing and editing a resume.
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog’s email subscription.
It’s not that our email subscription wasn’t working. We were gaining an impressive number of subscribers each month. Those subscribers we’re opening and clicking on our subscription emails — and we had the traffic numbers to prove it.
A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog’s email subscription.
It’s not that our email subscription wasn’t working. We were gaining an impressive number of subscribers each month. Those subscribers we’re opening and clicking on our subscription emails — and we had the traffic numbers to prove it.
Be honest. Do you know what your non-marketing colleagues do all day?
Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals.
