![Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/unbounce-words.png?t=1497086005013)
We all know that words matter — in life, but also in marketing.
When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message.
![Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/unbounce-words.png?t=1496829909649)
We all know that words matter — in life, but also in marketing.
When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message.
How much digital content do you consume on a daily basis?
It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service?
A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app).
I once made a really big hiring mistake.
After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone’s best interests not to move forward with the internship.
I once made a really big hiring mistake.
After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone’s best interests not to move forward with the internship.
Have you ever wasted an entire day in Photoshop?
I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who the Spice Girls were singing about in soda commercials was very sad news.
But now, pop musicians are singing to one of the newest populations, and as marketers, it’s time for us to turn our attention to it: Generation Z.
Is AI taking over jobs in 2024?
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
