What catches your attention?
The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.
Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it.
That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible.
And right now, that means creating video content.
