![How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/page-load-time.png?t=1490977695579)
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.
It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
Page load time is a critical metric that influences your entire site’s performance.
![How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/page-load-time.png?t=1490261290564)
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.
It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
No longer is it a niche photo-messaging service — it’s become an established media platform valued at over $19 billion and with over 161 million daily users.
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
No longer is it a niche photo-messaging service — it’s become an established media platform valued at over $19 billion and with over 161 million daily users.
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
No longer is it a niche photo-messaging service — it’s become an established media platform valued at over $19 billion and with over 161 million daily users.
When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time?
I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content.
Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume.
When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time?
I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content.
![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490977695579)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
