The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief

Let’s take a moment to commiserate, marketers.

The top inclusive marketing trends of 2025, according to Sonia Thompson

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

The top inclusive marketing trends of 2025, according to Sonia Thompson

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

How to hire and manage a remote digital marketing team

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent.

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything.

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.

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